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Texas Group Health Insurance: Using Employee Benefits Communication as A Retention Tool

A group of people working on laptops in a library.

Do your employees understand your Texas group health insurance benefits?

According to surveys, 49% of employees don’t understand their health benefits. Chances are, your employees may exhibit a similar ratio.

So, how do you improve this percentage? What’s the best way to communicate your employee benefits to increase retention rates?

This blog post answers these and other questions about communicating your employee benefits.

The Importance of Texas Group Health Insurance

Texas group health insurance is the cornerstone for employers and employees in the Lone Star State.

Business owners offering comprehensive health coverage reflect a commitment to the well-being of their workforce and serve as a pivotal tool for attracting and retaining top talent.

Group health insurance is a great way to stabilize care, create a positive workplace environment, and build loyal employees.

Robust group health plans also empower your employees with peace of mind and security from knowing their health needs are covered. Top of Form

But how do you best communicate your group health insurance benefits to employees so they can take full advantage of their coverage?

Employee Benefits Communication Tips & Tricks

Often, half the battle of getting your employees to use your Texas group health insurance benefits is simply letting them know they exist. Here are a few expert ways you can communicate benefits to your employees.

Understanding Employee Needs

Enhancing the satisfaction and loyalty of your employees starts with tailoring your plan to fit their needs. To do that, you must understand what those needs are.

For example, do you know your employees’ number one health concern? If not, then that’s a great starting point.

Survey employees to familiarize yourself with their most pressing concerns.

Personalized benefits are far more likely to get employees to engage with your plan.

Open Enrollment Guidance

Another big concern is open enrollment.

Helping employers guide employees through open enrollment is one of our primary duties as a health insurance broker in Houston.

Providing guidance on the process, explaining the importance of providing understanding information about coverage, plan options, and changes to their existing plan is a great way to engage employees.

Educational Resources

Offering resources and tools to help employees comprehend the complexities of health insurance, and empowering them to make informed choices, can be done through additional educational resources.

These resources could include webinars, downloadable pdfs, or even in-person consultations with your broker.

Offer Personalized Support

Personalized assistance is crucial for employee benefits. Employees often struggle to navigate health insurance options effectively, and frequently end up with plans that don’t benefit their lifestyle.

Providing customized support, whether through your team or through your Texas group health insurance broker, ensures all employees get the health plan they need.

Let Technology Do The Talking

Investing in benefits administration software, like Gusto or BambooHR, helps with benefits enrollment. Online portals and apps, too, are extremely supportive for employers and employees in access and creating a more engaging experience.

With the advent of AI, there are even more ways to let technology communicate employee benefits. They can also help with cost management.

How Communicating Employee Benefits Impacts Retention

Employees want to work for companies that offer quality health insurance benefits.

For example, Forbes reported that 62% of employees want mental health coverage in their plan. But the hang up is, if employees don’t know about the benefits you offer, they can’t be excited about them or even use them!

Transparent and comprehensive communication fosters employee understanding and appreciation of the value of your benefits package.

When employees feel informed about health insurance, retirement plans, and additional perks, they’re far more likely to recognize how you care about their well-being. This, in turn, enhances job satisfaction and strengthens a sense of loyalty and commitment to the company.

Providing clear communication about benefits creates a supportive work environment, where employees feel cared for and valued. The result is higher retention rates and a more engaged workforce. Top of Form

How Employee Benefits Communication Effects Recruitment

Any company in a competitive industry should consider how their employee benefits package is impacting recruitment strategies.

When your company stays at the forefront of the most sought-after employee benefits packages, you are far more likely to recruit top-tier talent.

Of course, part of the battle is highlighting those benefits in an attractive way.

As Texas group health insurance brokers, we do precisely that. We help you craft an employee benefits package that is intriguing to a variety of potential employees.

The higher quality your health insurance and benefits packages are, the better your company reputation is. The better your reputation is, the more likely the best of the best will want to work for and with your company.

For help creating an enticing employee benefits package for your Houston-based business, reach out to our team. We’d be happy to help you put together a winning employee benefits package.

Future Outlook:

As with all things, the landscape of employee benefits communication evolves, and embracing emerging trends is critical to fostering long-term employee retention.

Two significant trends are personalization and accessibility, along with innovative digital platforms enabling tailored benefit experiences.

Interactive tools, intuitive mobile apps, and AI-driven solutions aid employee engagement and offer real-time insights and guidance.

Recent trends have revealed that the future of employee benefits lies in holistic wellness, expanding beyond traditional health benefits, mental health resources, and work-life balance initiatives.

Refine communication strategies that empower these trends, and your organization will create an inclusive, supportive, and forward-thinking workplace culture. This is the secret to nurturing stronger employee loyalty and retention overall.Top of Form


Effectively communicating your employee benefits packages and using them as a tool to increase retention is no easy feat.

Leveraging the assistance of health insurance brokers who understand the industry and have helpful communication strategies could significantly help your company.

Connect with our team if you’re serious about building a magnetic employee benefits package. We use the industry’s latest tools and techniques to effectively develop and communicate your benefits to employees.

Reach out to us today to learn more about our process and how we can help.

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